vivo → amazon desert rally
The Amazon Rainforest is becoming the Amazon Desert.
Only in one year, 120 trillion liters of water dried, many
in indigenous areas. Amazon turning into a desert seems
absurd. To draw attention to this, Vivo, the most sustainable
company in Brazil, made up an even bigger absurdity.
We built to every length imaginable, to make sure our
made-up rally felt as believable as possible.